COSRX | EXPECTING TOMORROW

COSRX BRAND MASCOAT

Mr. RX

INTRODUCTION.

Mr. RX has been researching various skin types and raw materials and thinking about solving skin problems.This is COSRX's brand character.

Based on years of know-how and experience in skin care, he is creating solutions that safely and effectively resolve skin concerns by finding customized ingredients and optimal combinations for each concern.

Mr. RX is used in the following places.

01
BRAND VIDEO
Mr. RX is used in COSRX's TV advertisements and online content.
02
GOODS
It is also used in various pamphlets, leaflets, postcards, cards, etc.
03
BRAND SITE
Mr. RX is also represented on cosrx's brand site and official mall.
04
SOCIAL MEDIA
On various social media, we use characters that represent COSRX to make our content more interesting.

MR. RX

Our first-generation Mr.RX started as a comical character, the second generation in a simple line drawing, and it has evolved into a lively third-generation 3D character.

MR.RX illustration

Future of Mr. RX

Mr. RX of COSRX can effectively engage customers, expand marketing opportunities, and contribute to social responsibility initiatives.

COSRX BRAND MASCOAT

Mr. RX

INTRODUCTION.

Mr. RX

MR. RX

Our first-generation Mr.RX started as a comical character, the second generation in a simple line drawing, and it has evolved into a lively third-generation 3D character.

MR.RX
Illustration

Future of Mr. RX

Mr. RX of COSRX can effectively engage customers and contribute to social responsibility initiatives.

Mr. RX, the mascot of COSRX, is envisioned to become a more prominent ambassador for the brand's philosophy of simplicity and effectiveness in skincare.
Through engaging social media campaigns, interactive events, and educational content, Mr. RX will personify the brand's commitment to delivering high-quality, skin-friendly products. His role will expand to embody COSRX's innovation and dedication to addressing diverse skincare needs, making him a beloved figure in the beauty industry.